- /lɒs/ noun1. not having something any more♦ loss of customers not keeping customers because of bad service, high prices, etc.♦ loss of an order not getting an order which was expected♦ the company suffered a loss of market penetration the company found it had a smaller share of the market2. the state of having less money than before or not making a profit♦ the company suffered a loss the company did not make a profit♦ to report a loss not to show a profit in the accounts at the end of the year● The company reported a loss of £1m on the first year’s trading.♦ the car was written off as a dead loss/a total loss the car was so badly damaged that the insurers said it had no value♦ at a loss making a loss, not making any profit● The company is trading at a loss.● We sold the shop at a loss.♦ to cut your losses to stop doing something which is losing money3. the state of being worth less or having a lower value● Shares showed losses of up to 5% on the Stock Exchange.4. the state of weighing less♦ loss in weight goods which weigh less than when they were packed♦ loss in transport the amount of weight which is lost while goods are being transported▪▪▪‘…against losses of FFr 7.7m two years ago, the company made a net profit of FFr 300,000 last year’ [Financial Times]
Marketing dictionary in english. 2015.